SEO Ethics

What is Link Popularity?

Link Popularity is the number of backward hyperlinks to your website.
At the same time, not all backward links to your site are counted by search engines. Even not all counted links have the same value for you. Anyway, all links influence on your relevance in major search engines. The best example is Google. It is used many times as term for Google's PageRank, Google's own method of search engine link popularity. The search engines have decided that if many sites are linking to your site, that site must be a better than the others and deserves a boost in their rankings. If you think about it, this makes a lot of sense. People are linking to good websites, not to bad ones.

* Why is Link Popularity so important for my site?

Nowadays inbounds links are one of most important factors for getting a high keyword ranking since majority of search engines are ranking their search result on the link popularity from your site. Not the quantity, but the quality of those links is important. Remember not all backward links are so important for you. To increase PageRank, it is very important that site directing to you has good PageRank as well as page directing to you has appropriate content and right text.

 

Posted by Me on 09-06-2008 05:06:02 | Permalink | Comments

Approach to digital marketing: which can be done by search engine optimization, search engine marketing, online Display Advertising, blogs, communities, SMS marketing, social media optimization email marketing, desktop widgets, virtual World (Second life) etc.

-Email marketing: Wherein Ansoo from pinstrom highlighted on collection of data from the website, rather than purchasing in bulk thereby ensuring on sending mails to targeted customers.

-Web analytics: Pradeep from Juxtconsult emphasized that its imperative to monitor unique visitors, new visitors, repeat visitors, referring url’s,exits,conversions and drop offs.

-Viral Marketing: On emphasis was the power of Viral Marketing and the presenter showed several famous Viral Advertisements, that received visitors in numbers exceeding lakhs in just three week's time.

-Search engine optimization and PPC: Speaking on SEO and PPC, Geetu from Naukri.com highlighted that one should optimize their website regularly to feature in the list of top ten search results of major search engines.If one can’t rank the web page in the top ten results, then listing the website on top ranked websites like reviews, blogs etc should not be neglected.She also discussed that PPC is always beneficial to generate instant traffic on targeted keywords.

Posted by Me on 16-05-2008 14:09:00 | Permalink | Comments

Keys of SEO 

Keyword Difficulty
This article focuses on one often forgotten aspect of keyword selection, namely how difficult it would be to top the results for a particular keyword. The article also gives ideas what to do when all your keywords seem to be occupied by your competitors.

Web Directories and Specialized Search Engines
This article gives ideas of some of the Google/Yahoo alternative for getting popular on the Web - namely submitting to Web directories and specialized search engines. The article explains in brief what is good about Web directories and specialized search engines and what their limitations are.

How to get Traffic from Social Bookmarking sites
This article explains how to harness the power of social bookmarking in order to reach the front page off major social bookmarking sites like Digg, Netscape, StumbleUpon, Reddit etc. and drive a lot of traffic to your site.

Importance of Sitemaps
This article explains what sitemaps are, why use them, how to generate a sitemap and submit it to Google and the other search engines.

How to Build Backlinks
This article concentrates on how to build backlinks in a natural way or via different programs and forums. The article also mentions some of the dangerous practices in building backlinks and strongly recommends to avoid them under all circumstances.

Optimizing Flash Sites
Macromedia Flash is a popular technology for enhancing Web sites. But for SEO optimizing Flash sites is not the most pleasant task, neither an easy one. This article shows how to find a balance between Flash contents on a site and high rankings with search engines, as well as some of the available workarounds for dealing with Flash content.

Bad Neighborhood
The purpose of this article is to explain how to deal with bad neighbors on the Web - what to do and what not to do, if you want to keep your site clean from being related to link farms, Web spammers and the like.

What is Robots.txt
This article focuses on how to write (or generate) and validate a robots.txt file in order to prevent search engines from crawling and indexing parts of your Web site.

Jumping Over the Google Sandbox
This article deals with the supposed Google Sandbox effect that is used to probe new sites before letting them into top positions, as well as the measures site owners and SEO experts can be take to minimize the negative effects of the sandbox over their sites rankings.

Optimizing for Yahoo!
This article deals with the differences in the algorithms used by Google and Yahoo!, as well as Yahoo! WebRank, which helps to determine the popularity of particular pages among users.

See Your Site With the Eyes of a Spider
When optimizing a page it is important not how you see it but how search engines see it. A search engine spider simulator is a valuable tool that can help you see a site with the eyes of a spider, so that you can correct any mistakes you might have that will deprive you of top ranking with search engines.

Optimization, Over-Optimization or SEO Overkill?
This article shows how to avoid SEO over-optimization (and black hat SEO tricks) because intentional or unintentional over-optimization might turn into a real nightmare in terms of search engine ranking or it can even lead to temporary or permanent ban from search engines.

Ranking in Country Specific Search Engines
This article explains how your website could Rank better in Country Specific Search Engines.

The Age of a Domain Name
This article explains the role of the Age of a domain name in search engine rankings.

The Importance of Backlinks
This article will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

Dynamic URLs vs. Static URLs
This article explains the various challenges of Dynamic URLs vs. Static URLs.

Duplicate Content Filter: What it is and how it works
This article will help you understand why you might be caught in the filter, and ways to avoid it. We'll also show you how you can determine if your pages have duplicate content, and what to do to fix it.

Posted by Me on 20-04-2008 13:25:32 | Permalink | Comments

What’s more important? Creating sites for users or the engines? The answer is both.

Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they say, “Don’t do anything special for the engines”. Yet, they create a webmaster tool center where you can submit a sitemap, and get information about how the engines see your site, errors and what key phrases your site ranks for. That gives new site owners a little bit of confusion.

I like sites that are easy to navigate, pleasing to the eye and that help sell whatever it is you need to. Pages should be set up as landing pages. This way you can give the visitor everything they need to make a purchase or fill out a form. At the same time you can optimize these pages for the engines and use the pages for your PPC campaigns. I believe in doing sites this way. It brings the visitor a much better experience.

The perfect site is not only user friendly, but optimized for the engines. You need to target where people go to in order to provide them with the information or product they need. There is nothing worse than having people landing on a page that is optimized for a phrase but offers no information about it.. It brings the user a bad experience and you a missed sale or lead. Once you have a page optimized, you can streamline the transition from viewing what you have to offer to facilitating a purchase. You can also provide related content and links. This, in turn, will help with you PPC because Google is now checking to see how relevant your landing pages are to the keywords you buy.

In the grand scheme of things, you do need to optimize your site. However, if you do not have usability for the user, your traffic won’t convert. Non-converting traffic is worse than having no traffic at all. It’s a webmasters nightmare.

Posted by Me on 20-04-2008 13:22:06 | Permalink | Comments

Every webmaster wants his site to increase in the google ranking.To Optimize a website that has tens of thousands or even hundreds of thousands of dynamically generated pages, requires thinking different ways Old SEO schools, where you assign each page a keyword theme based on keyword research and a title tag, H1 tag and intro copy, then find out the best internal links to send to the page, just doesn't scale with big sites. Particularly when you are talking about the magnitude that our Net concepts clients are operating at typically over 100,000 indexed pages.

It is essential that you focus your SEO efforts in such a way that the effects will clear through your site. For example, come up with "recipes" for optimized title for product pages, for category pages, etc. yet allowing for those recipes to be over hidden with a hand crafted title tag when required. Getting the right title tag will make a big difference. For example, the website Slide Share has over 40,000 tag pages indexed in Google but the titles are suboptimal. They all follow the recipe of "Slide Share » Slide shows tagged with [keyword]." A better choice would have been "[keyword] tagged PowerPoint slides, presentations and slide shows." Such a change is usually easy to implement and is likely to pay big dividends in rankings and traffic improvements.

Meta tags, links, meta data, content, relevancy, competition, and page title all affect page ranking. The HTML title tag, an element that tells searchers what your page is about, is often overlooked.

Top ten positive ranking factors:
1)What keyword we are using in title tag?
2)Anchor text of inbound links.
3)How old the site is?
4)Link popularity with in the site's internal link structure.
5)Topical relevance of inbound links to site.
6)Keyword use in body text.
7)Global link popularity of linking site.
Index inclusion and coverage.
9)Link Building (internal and external).
10)Onpage optimization.

Posted by Me on 03-04-2008 07:50:06 | Permalink | Comments